Our history can be traced back to 1977 with the incorporation of Sunlight Paper. The principal business of our Group is the conversion and sale of tissue products to corporate customers in Singapore.
At the beginning of our business, Sunlight Paper owned and operated its conversion facilities for the production of conventional roll tissues. At that time, our major product was conventional roll tissues, which were sold in the retail market and to commercial customers in Singapore. In 1980s, the public was concerned about the level of hygiene in their public toilets as a result of the ‘‘Keep Public Toilets Clean’’ campaign launched by the Ministry of Environment of Singapore. In 1990s, relevant legislation was enacted to require public toilets to be provided with adequate toilet paper, clean towels and other basic toilet amenities. The public had generally required a better quality and ample supply of toilet tissues. We therefore imported new machinery then to produce jumbo roll tissues at our conversion facilities. We also commenced to launch jumbo roll tissues under ‘‘Sunlight’’ brand and marketed our tissue products under the ‘‘Sunlight’’ brand. We consider that the public awareness of hygiene and the legislation had contributed to the growth of Sunlight Paper.
We consider that with our long years of operations, we had established a reputation in the tissue product industry for corporate customers in Singapore and also offered a diversified portfolio and stable supply of tissue products. In 2010, we started our business relationship with an integrated resort and casino operator in Singapore.
In 2016, we secured a three-year framework agreement for the supply of our tissue products to the largest international airport in Singapore. With around 40 years of operations, our Group becomes a leading tissue products supplier for corporate customers in Singapore.
We are the fifth largest tissue products supplier in Singapore in the overall tissue products market in terms of sales revenue with a market share of approximately 6.8% in 2016, and the second largest tissue products supplier in the tissue products market for corporate customers in terms of sales revenue with a market share of approximately 11.7% in 2016, according to a 2018 CIC Report.
In 2018, we were listed on GEM of the Stock Exchange of Hong Kong. Shortly after, we invested in an ERP system and a GPS routing system which greatly improved our logistics and warehouse operations.
In 2021, we launched our eCommerce store, Sunlight Paper Self-order and Payment Portal (SOPP) to serve all existing and new customers.
We are a leading tissue products supplier for corporate customers in Singapore with a long history of operation and brand recognition.
We focus on providing a reliable and stable supply of products to our customers with consistent quality.
We have a diversified portfolio of tissue products and other related products to meet customers’ needs.
We have well-established and long term relationships with our major customers, and a broad customer base.
We have an experienced and committed management team.
We plan to further grow our business and expand our presence in the tissue products industry for corporate customers in ASEAN countries
At Sunlight, we value a culture of teamwork and honesty.